About Us

We have developed the ideal hair care line designed especially for keratin-treated hair, very dry, damaged, color-treated or overly-processed hair. Our proprietary formula of Hydrolyzed Keratin, Collagen & Argan Oil (from Morocco) protects, hydrates & nourishes hair from the inside-out to give it more softness, manageability & more shine • Tames frizzy, “fly-away” hair • Hydrates very dry, damaged or treated hair • Protects from thermal styling tools • Prevents breakage & improves manageability • Intensifies shine & absorbs instantly • We are Italian with strong ethics & high quality standards • Based in the U.S. • Decades of experience in the PROFESSIONAL hair care market • We focus on Research & Development & keep an eye out to explore avante-garde technologies.